Barack, Inc.: Winning Business Lessons of the Obama Campaign: Barry Libert, Rick Faulk: Books

Posted on February 14, 2009


Editorial Reviews

Product Description
What can business leaders learn from Barack Obama’s improbable victory? A great deal, says this brief, readable book, which spells out the lessons of the Obama campaign and goes on to illustrate them, citing companies that have used similar techniques to succeed. Obama ran a nearly flawless campaign that stayed on message, attracted tens of thousands of dedicated volunteers, and collected a record flood of dollars from donors large and small. But his triumph was also to use social networking to create a vast online community that has changed politics forever. And that’s precisely what businesses need to do. In a soundbyte, Obama’s threefold approach was (1) to keep his cool, (2) to apply to politics the social technologies of the Internet, including blogs, texting, and viral videos, and (3) to embody in himself the change that he meant to bring to the country. None of these goals are as simple as they sound. Barack, Inc., not only spells them out clearly but offers actionable lessons that businesspeople can apply, beginning tomorrow. “Change” has become a tired political cliche, but Obama gave it new life by persuading a solid majority of voters that he could lead them to a whole new kind of politics and government, transcending the petty partisanship of recent years. And he himself embodied that change. “We are the ones we’ve been waiting for,” he told his rallies. “We are the change we seek…Let’s go change the world.” Just so, says this important book, business leaders must embrace change and become the change they offer. Only then will their constituencies — shareholders, employees, suppliers, customers — follow them to achieve it. But having done that, their companies will have become communities — and the authors tell us that community, in addition to products and profits, is what business is about in the Web 2.0 world of the 21st century.

From the Back Cover

Praise for Barack, Inc.

 

“From social networking on the Web to stunning message discipline, the campaign holds lessons for every leader, from the world of soap powder to the practice of accounting. Barack, Inc. does a fine job of capturing these universally applicable and immediately implementable precepts.”

Tom Peters, best selling author, Re-Imagine! and In Search of Excellence

 

“Obama is the first president of the Internet age. His application of social media and his understanding of the Net generation brought him to power. Every business leader should follow his lead and read this great book.”

Don Tapscott, best selling author, Wikinomics and Grown Up Digital

 

“Barack Obama is a man of rare abilities. Leaders of all stripes in all sorts of organizations–public and private–have much to learn from his extraordinary campaign. It’s all right here, ready for you to put to work.”

Captain D. Michael Abrashoff, best selling author, It’s Your Ship

 

“For years, the American people have wanted government to run more like a business. The surprising truth: most businesses could stand to learn a great deal from Barack Obama, and from this insightful, whip-smart, and hugely useful book.”

Daniel Coyle, best selling author, Lance Armstrong’s War

 

Visit www.barackinc.com to put the winning lessons of the Obama campaign into action within your organization.

 

See all Editorial Reviews

5.0 out of 5 stars
Where the grassroots really are greener,

By Russ Hall (Marble Falls, TX USA) - See all my reviews

  

There is a lesson for all businesses, established or starting, as well as all future political campaigns in this book. This case study approach describes “game changing innovation” that is already being employed by the most savvy companies and should be studied by those wondering where their market went. The 2008 Obama presidential campaign left a number of heads reeling. How did this happen? How were so many people mobilized to be a part of this momentum? Well, for one, the grassroots aren’t in the grass anymore. Social networking proved itself an able tool to reach out and involve people in a way rarely seen on this scale. To do so with authenticity and transparency turned a campaign into an online community of people willing to be active, to contribute their time and money, however small, to achieve a desired goal. But there is quite a bit more to the story, and Libert and Faulk explore the many aspects of what led to success as thoroughly and as well as I’ve seen in any place. This book is a “must have” not only for all future candidates in all races and of all parties, it’s a book with a message every business that would survive should embrace and study as well.
Search Amazon.com: Barack, Inc.: Winning Business Lessons of the Obama Campaign: Barry Libert, Rick Faulk: Books from AmAzon

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